Find out who will be awarded Chicken Marketer of the Year.Engage with key industry execs during multiple panel discussions, including the Supply Chain Partners Panel.Join poultry business leaders and influencers from companies such as: Amick Farms, Bonchon Restaurants, Case Farms, Chick-fil-A, Fieldale Farms, George’s, Inspire Brands, Lee’s Famous Recipe Chicken, Panda Restaurant Group, Pilgrim’s Pride, Raising Cane’s, Wayne-Sanderson Farms, Whataburger, and many others.Make plans to join the chicken industry on July 29-31, 2024, at he Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama for the 2024 edition of Chicken Marketing Summit, the essential networking and educational conference for poultry business leaders. Get more event coverage for the Chicken Marketing Summit here. Make plans to attend an all-new Chicken Marketing Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024.Ĭhicken Marketing Summit is presented by WATT Global Media in collaboration with the National Chicken Council, the annual Chicken Marketing Summit remains a member benefit for NCC processor and allied member companies, as well as members of the National Protein and Food Distributors Association. In addition, the Summit featured speakers and panelists who shared research and information centered around this year’s theme, “Appealing to cost-conscious consumers.” Experts discussed how macroeconomic trends impact chicken consumption, communicating about net zero and sustainability goals, 12 chicken consumption trends that will stick, what’s next for plant-based meat alternatives, and more.Ĭhicken Marketing Summit named Wayne-Sanderson Farms as the 2023 recipient of the Chicken Marketer of the Year award, which was developed to recognize organizations or companies who demonstrate excellence and innovation in promoting chicken. The study was commissioned by the National Chicken Council (NCC), with funding provided by Elanco Animal Health, Evonik Animal Nutrition, NCC and WATT Global Media. The survey results were presented by Erkin Peksoz, senior director, client insights, Circana, and Joyce Neth, vice president, director of audience engagement, WATT Global Media. The agenda included an exclusive presentation revealing the results of the 2023 Chicken Consumption Survey, which focused on current and anticipated US consumer behavior, specifically, consumption of chicken during an inflationary time. Highlights from the 2023 Chicken Marketing Summit:Ĭhicken Marketing Summit was well-attended by industry professionals representing a vast array of companies including Amick Farms, Bonchon Restaurants, Case Farms, Chick-fil-A, Fieldale Farms, George’s, Inspire Brands, Lee’s Famous Recipe Chicken, Panda Restaurant Group, Pilgrim’s Pride, Raising Cane’s, Wayne-Sanderson Farms, Whataburger and many others. Additionally, 46% of shoppers are buying less fresh meat and fresh produce to avoid food waste, according to new research presented at Chicken Marketing Summit 2023.Ĭhicken Marketing Summit was held on Monday, July 31 – Wednesday, August 2, 2023, at Hotel Effie Sandestin in Miramar Beach, Florida. Shopper concern over prices continues to change behavior with 93% of shoppers reporting they are worried about food cost inflation.
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